Herold + Moss
Cannabis Branding and Industry ConsultingWith a passionate team hungry for help discovering their brand identity and voice, Herold + Moss sought out Grass Fed to take on the challenge. Our cannabis branding and industry consulting project began with the brand foundation and discovery process, where we found collaboration was vital to getting to the root of the Herold + Moss mantra.
Once we defined the Herold + Moss ethos and had the tagline – Rooted in Science – in place, we developed additional messaging to help them communicate with their audience and build their brand from the ground up. While we defined the brand identity and voice, our work went beyond cannabis design and took on a consultative role with advising on revenue streams and network development.