nuEra Cannabis
Cannabis Packaging and Marketing, Full Company Rebrand
As recreational cannabis became legal in Illinois, nuMed, a medical cannabis dispensary, changed its name to nuEra to serve a broader audience. Their team reached out for help with a company rebrand and cannabis packaging and marketing projects. We steered nuEra through our discovery process to get to the heart of who they are, and collaboratively established a strong brand foundation and striking visual identity. Both of which now serve as touchpoints for every aspect of nuEra branding, packaging, marketing, and merchandise.
Singing praises for Grass Fed. Nate and team helped transform our brand with an extremely rapid and professional process. They were both creative and collaborative which made us feel very comfortable about big decisions we were making with our company’s brand makeover. Their attention to detail combined with a big picture analysis ensured the work they did would extend our value proposition into the years to come. We’re already planning our next project with Grass Fed. You should too.
Jonah Rapino – Marketing Director
As a vertically integrated cannabis company, nuEra is bringing its own products to market and needed custom dispensary packaging for each one. With our years of experience in cannabis package design, we helped nuEra strategically choose their packaging while establishing a consistent design system across all product lines. From flower containers and rosin boxes to concentrate lid labels to pre-roll tubes and potency labels, we’ve designed almost every piece of custom cannabis packaging out there.
One of our favorite package designs we created was for nuEra’s solventless concentrates. As a premium product, we knew we needed to develop an elegant solution. We partnered with Rohner Press to create a timeless foil stamped box, embellished with kraft paper labels to elevate the consumer experience.
